Gucci is a luxury apparel brand renowned all over the world, founded in Florence in 1921 by the eponymous entrepreneur and designer Guccio Gucci, and today steered by artistic director Alessandro Michele. The brand has launched a new collection of coats and jackets featuring an eclectic style blending punk and gothic elements yet boasting exclusively Italian esthetics. Gucci jackets are a must-have for men who like to be elegant, trendy and sophisticated at the same time. Textures, lines and materials are crafted with painstaking attention, care and dedication.